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Published Aug 06, 22
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The experiments on Tmall and We, Chat are just the beginning. 3. fashion brands. Palpable polarisation: Casual luxury vs investment pieces Luxury continues its polarisation. The most popular luxury brands are leveraging at least one side of the balance. The rise of with lower-priced streetwear styles continues. Demand for the cosy, comfortable and comforting skyrocketed this year and premium brands happily answered this demand with renewed loungewear collections.

Next, we use Google Trends to measure actual search interest for each luxury brand online. This year, Gucci continued to dominate the share of search, so we use the brand as the standard against which we measure all the other brands on our list to have a single comparison point.

We measure the absolute search interest for each of the top luxury brands during the period, then calculate how much attention they receive compared to the other brands in our ranking as a percentage of the total search interest for luxury brands. is estimated based on Similar, Web data, using the primary brand domain.

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It would also be the world’s most expensive brand if a company wanted to purchase it from the LVMH group. A luxury brand is a brand that designs, produces, and sells high-end goods and services. The luxury market is typically defined by an elastic demand, meaning that consumers will spend more on luxury items once their income grows.

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Luxury items: those extravagant, non-essential purchases that add flavour to life and value to wardrobes, wrists, homes and beyond. Our health and wellbeing may not depend on them, but they elevate our confidence, they make us feel good – and if that’s not worth paying a premium for then, quite frankly, what is? The labels that provide us with these prized possessions are exclusive, sought after and, more often than not, steeped in history and tradition stretching back centuries.

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Below is a curated selection of the world’s finest luxury brands, spanning everything from Italian automotives to high-end home audio equipment. For the Ape reader looking to invest in a touch of opulence, these are the labels to know. Gucci A vibrant Italian fashion house whose cachet has grown exponentially in recent years, Gucci is now the biggest tastemaker on the face of the planet.

While it is its own brand, Dom Pérignon is not actually a champagne house. In fact, it is simply the prestige cuvée made by Möet & Chandon. Nevertheless, it has become such a hallmark of lavishness that it has come to be recognised as a brand in its own right, synonymous with extravagance and splendour.

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In fact, just last year Chanel announced its ever first capsule collection, made in collaboration with longtime fan of the house, Pharrell Williams. Creed A niche perfume house with boutiques in all the glitziest corners of the globe, Creed’s signature scents have become the go-to for everyone from A-list celebrities to wealthy CEOs.

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Omega Known for its sporty chronographs and iconic diving watches, Omega is a leading Swiss watchmaker with an impressive history. Since 1848, the brand has been making its luxury timepieces, but it was when it cemented its place as the official timekeeper of the Olympics in 1932 that the world really started to take notice.

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With a historic motor-racing pedigree, Bentley is a popular choice of car for the rich and famous and is held in high regard by motoring enthusiasts and aficionados. Today, it’s well established as one of the most opulent and indulgent car brands in the world and a true benchmark of luxury.

Saint Laurent Born in 1961, Saint Laurent is one of the most respected fashion houses of the 20th century. The label has its roots in haute couture but changed the face of fashion forever with the introduction of a luxury ready-to-wear line in the late 1960s. Since then the brand has gone through a number of stylistic shifts and changes in direction, somehow managing to remain relevant throughout.

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Fashion has been on an upward trend for the last few decades with some newcomers on the scene, but the fashion houses that have stood the test of time still dominate the market., or Haute Couture is the creation of exquisite clothing custom made for individual elite clients. It is not mainstream, as they use the best quality and rarest materials available, as well as personalized craftsmanship, hence the name Haute Couture. fashion.